Braun T 3 HfG Ulm + Dieter Rams 1958
1
Good design is innovative
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
2
Good design makes a product useful
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Braun T 3 HfG Ulm + Dieter Rams 1958
Braun T 3 HfG Ulm + Dieter Rams 1958
3
Good design is aesthetic
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Braun T 3 HfG Ulm + Dieter Rams 1958
Braun T 3 HfG Ulm + Dieter Rams 1958
4
Good design is unobtrusive
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Braun T 3 HfG Ulm + Dieter Rams 1958
Braun T 3 HfG Ulm + Dieter Rams 1958
5
Good design is long-lasting
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.